Most brands like Marc Jacobs or Lancome chose gorgeous actresses (Dakota Fanning and Emma Watson, respectively) to be the faces of their perfumes in order to sell a specific image. “Look at the kind of woman you’ll be if you wear our scent!,” they seem to say. “You can wear a pixie cut and baby doll dresses and not look like some massive, sweet-smelling toddler!” Chanel, on the other hand, decided to skip over the whole “being a woman” thing entirely and instead hot-wired their new Chanel No. 5 campaign directly to the Brad Pitt-loving part of your brain. Does the fact Brad would never actually wear Chanel No. 5 himself affect whether or not you’d buy their fragrance? Does looking at his super-hot face right now make you want to smash open your piggy bank and sprint all the way to Neiman Marcus? Yeah, we think we just answered our own question.
“Chanel has selected world renowned actor Brad Pitt to be the face of the upcoming advertising campaign for CHANEL No. 5,” the label declared in a release today. Pitt’s deal with Chanel apparently marks both the first time a man has been a face of the fragrance and Brad’s first job as a beauty spokesmodel. Oh man, if this works, Pitt is slowly going to become the spokesperson for every product for women. Jamie Lee Curtis had been start looking for a new job now; that cushy Activia gig is going to get snatched right out from under her!