Jessica Alba Launches Honest Beauty, Discusses Lawsuit

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During a Thursday appearance on Good Morning America, Sin City star Jessica Alba says she is “excited about what the future holds” while launching The Honest Company’s line of natural skincare and makeup products.

“It really is like seriously a labor of love and I really wanted to launch a company that celebrates diverse beauty,” Alba said of Honest Beauty, available at HonestBeauty.com. “As a woman of color I just felt like we need to be represented in all the different shades that we are and we need to be celebrated and so we have a beautiful range of products that look great on everybody’s skin tone.”

The actress – who is mom to daughters Honor, 7, and Haven, 4, with husband Cash Warren – went on to talk about her new line.

“This is a dream come true, to be able to have an idea and to see it come to life,” Alba said. “I’m also so thankful for everyone that’s brought Honest Company into their homes and spread the word.”

She added: “I mean really our growth has come from our customers and them sharing with their friends and family how much they love the Honest Company and how it’s made such a big difference in their life.”

The mom-of-two went on to discuss the lawsuit which claims her all-natural product line deceives consumers by containing “synthetic ingredients.”

The lawsuit comes shortly after customers began posting pictures on social media, claiming to have used the Honest Sunscreen SPF 30 and gotten burned.

“I created the Honest Company to give people access to safe and effective products and we are committed at the Honest Company to make sure that we use the safest and most effective ingredients,” Alba said. “We’re also committed to continue to educate our customers on how best to use our products.”

While promoting Honest Beauty on Extra, the actress went on to address the controversy.

“It pains me that anyone doesn’t have an incredible experience with Honest Company,” she said. “We have grown so quickly, we are not even four years old, what we have learned is that we need to do a better job at educating.”

And that’s exactly what she’s going to do!

“Next year, [Honest is] going to launch a safe sun education platform around sunscreen and the difference between chemical and mineral sunscreens—the importance of reapplication, how to apply, and all of that,” she shared.

The proud mama went on to gush about her growing girls.

“They’re really good, Honor started second grade today and Haven is with me,” she shared. “We’re having sleepovers every night and she’s enjoying New York. I didn’t realize I had the capacity to love like that, like, I didn’t even know I had that in me… it’s just everything mattered after I had kids.”

Smooch good luck from my baby girl b4 my @honest_beauty launch in NYC!

A photo posted by Jessica Alba (@jessicaalba) on

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Source: Jessica Alba Launches Honest Beauty, Discusses Lawsuit

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