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Katrina the youngest ever female entrepreneurs of Stitch Fix

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Katrina Lake, founder of online fashion and style business Stitch Fix is the youngest ever female founder . During the primary six years of operating Stitch Fix, Katrina Lake wasn’t comfy with being labelled a female entrepreneurs.

“I didn’t join the women in business clubs, and I just never thought of myself as a quote-unquote feminist,” she says. But taking her firm public again in November 2017 led to a change of coronary heart. The tech entrepreneur had her then 14-month-old son in her arms when she appeared on the Nasdaq inventory trade in New York for the agency’s first day of buying and selling. The photographs went viral. Katrina, 34 on the time, turn into the youngest ever feminine founder to lead an initial public offering (IPO). She was broadly hailed a job model for ladies, and moms, in business.”It felt like a really meaningful moment for me, and hopefully for others as well,” she says. “Showing examples of successful female CEOs is so important. So, I came around to being at a place where I really embraced it.” Stitch Fix is a web based private shopping service that makes use of a mixture of synthetic intelligence (AI) algorithms and human stylists to ship clients vogue objects that needs to be to their style.

Users are sent garments and equipment from quite a lot of brands chosen particularly for them based mostly on their measurement, preferences and price range. They then preserve and pay for what they need, and return what they do not. Katrina founded the firm in 2011, aged 28, whereas learning for a Master of Business Administration degree at Harvard Business School, in Boston.

Katrina’s business was turned down by quite a few potential traders, and she struggled to boost funds within the early days. She additionally says that she wasn’t taken significantly, easy as a result of she was a lady. Meanwhile, numerous press reviews in 2017 stated that she had faced sexual harassment.

“There was so much adversity that I faced just because I was a woman,” she says. “What I realized through starting the company was that I’d thought of feminism as being a political thing, and this wasn’t a political thing. This was about human rights and equality.”


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